The Importance of Being Reachable

The popularity of sites like Flickr and Facebook where you can quickly upload your photos for the world to see has made it easier than ever before to get your work seen by millions. Chances are though, it your image isn’t titled, captioned or tagged it’s not being seen by the people you want to see it. Take this recent example: Back in 2007 I went to my first modified car show. It was all very new to me and I came back with a...

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