Chase Jarvis posted on his blog last week asking his readers to finish a sentence: “My pictures would be better if…”. So I did. I thought about it carefully and put my reply out into the world amongst the huge stream of comments.
My pictures would be better if I got myself out of my comfort zone more often, took more risks and had a better idea of where to aim my passion/energy/hustle.
So now it’s out there, maybe I should clarify.
Taking more risks would allow me to go after jobs and arrange shoots that the nagging voice in head tells me I am not ready for. There are lots of great venues I’d love to shoot in (bars, hotels etc) so I need to pop into these places and talk to the boss. I’ve done it once and that resulted in a shoot in a cinema in a couple of weeks so why don’t I do it more? Could I shoot a family portrait session or even a wedding? I have come a long way but I know I can go a lot further.
The big one is knowing where to focus my energy. I get myself super motivated, I produce solid work and I’m ready to work my face off – but I don’t know where to direct all that enthusiasm. I can’t progress if I don’t know what direction to set off in. Although it feels safe to hide behind the fact I’ve not sat down and thought about it yet, it’s much easier to steer a moving ship so it’s time to get sailing. There’s no point in having lots of business and marketing ideas if I don’t hang out my shingle so I need to work on a business plan and find out if there is a market for what I want to do. I’m talking about walking away from my day job on a whim but I do want to be able to spend more time doing what I love rather than what I must. Isn’t it better to try and fail than not try at all?
Hence the image at the top: my Big Book of Hustle. This is where the ideas go. There is where I write down the hard questions, and with any luck, some answers too. Time to man up!
Am I alone in this or do others have a heap of motivation and energy but no target to aim it all at? Am I the only one who has a clear picture of the end goal but has yet to work out what achievable steps to take to move towards it? Hit the comments below if you have the same problem or any solutions.