Performance Direct

August 13 2013

Photo Of The Week – Vintage Hayley

This week’s photo comes from an advertising campaign I shot a couple of years ago for the insurance company Performance Direct. It was piece of work that was born out my ethos of working for free to build relationships but that’s another blog post… The brief was to shoot a range of images to be used in adverts across a range of magazines, from prestige and classic to performance and modified. The lovely Hayley here was the face of classic insurance. The whole shoot took place in a classic car club in east London, basically a large building filled with […]

April 21 2013

It’s About Solving Problems

When everything goes exactly to plan it’s easy to get the shot, but what if your ducks aren’t in the same pond, let alone in a row? That’s when you’ve got to work harder to pull something out of the bag. It tests your mettle and pushes your ability to make the best of what you have to work with. I came up against this sort of situation again recently at Santa Pod. The Fast Show is the first show of the modified season in the UK and being March, the weather can be is bit hit or miss. In […]